If your association nonprofit is active in any kind of cause or mission, then it’s likely that you’ll have a web site that provides periodic updates about the latest news concerning your mission. This is where content management software (CMS) becomes a necessity for most nonprofits. It may seem tempting to avoid the use of yet another piece of software designed to make your life easier, but rest assured an integrated Content Management Software is one tool that can really make your life easier.
The Benefits of Using Content Management Software
You don’t need to know HTML
Most integrated CMS applications offers an editor that goes by the description “WYSIWYG”. That’s just an acronym for “What You See Is What You Get”. In other words, when you’re adding content to your website, you’re doing it in a manner very similar to a word processor. If you opt for writing HTML files directly, then you’ll need to know all the markup (the special codes that make characters bold, italicized, etc.). Not only will you need to know all the markup, but then you’ll need to place it on the page. It’s much easier to write in WYSIWYG fashion, where you don’t need to worry about markup at all.
You’ll have easier image management
Most CMS applications have a built-in image management feature. This allows you to upload an image and describe it so that it can appear in search results later on. The software will also create image thumbnails for you in multiple sizes. This is a huge time saver.
You’ll have separation of design and content
Suppose that you’ve added several hundred posts on your website and now you suddenly want to change the look of it. With a CMS application, you can change the theme quite easily. And, most integrated Association Management Software solutions offer very nice professionally updated templates to change as needed and as frequently as needed to highlight a conference, time of the year for your association fund drive, or to highlight a season. Once the theme is changed, all of your posts appear just as they should appear as part of the new theme. However, if you manually wrote HTML files for all of those posts, then it’s likely they would all need to be updated to support your new look and feel. That’s a huge hit on your time.
If you’d like to learn more about content management software options, feel free to contact us. We’re here to help! Until then, keep SmartThoughts in mind.
The Best Web Content Management Have These Things!
Effective web content management keeps visitors informed of an organization’s latest news on a consistent basis. Relevant, informative content is critical to building and maintaining credibility. The challenge for both large and small non-profits is authoring, posting and sharing content on a regular schedule with a consistent workflow. The right content management system (CMS) will make all the difference for a non-profit organization, and a few key practices will help create a solid web presence in less time.
Web Content Workflow Automation
One of the best features of a good CMS is a set of automation tools that cut out rote, repetitive steps for content authors. Creating a new page, article, blog post or email newsletter should not require excessive time devoted to editing text, inserting HTML tags or copying and pasting links. A number of content management systems now include settings that complete these tasks behind the scenes. These settings can be adjusted based on topics, keywords or other characteristics a content author selects.
Choose a CMS with Social Syndication
Posting links, sending out tweets on Twitter or adding updates to a social media page all add up to extra hours of work for a non-profit’s content authors. Selecting a CMS with social syndication will automatically generate these social media updates as soon as a new page of web content is published. Authors can select which social sites to link to the non-profit’s main site or blog. They can also edit the default settings for the length, wording or even the timing of automated social media syndication for newly published content.
Use Content Archiving and Analytics
A quality CMS for a business or non-profit organization includes full archiving of all content in either draft or published form. Computer hardware and web servers can malfunction or lose connectivity, and lost content can be costly in terms of both time and lost site traffic. Relying on standard search engine analytics often leaves out important data in terms of daily site visits, so a CMS with its own analytics section can enable more detailed insights into published content performance.
Implement Thorough SEO Practices
Researching and implementing the right keywords is one of the most time-consuming parts of content authoring. A CMS with built-in SEO tools will streamline this process and assist with the learning curve for content creators. Keyword suggestion tools and keyword density trackers are two examples of these SEO tools.
For more detailed advice on choosing and implementing web content management practices, non-profit owners are encouraged to contact us by phone or email.