NONPROFIT SOFTWARE DECISION MAKING
I am fascinated by the psychology of buying. And, despite the fact found by Gartner Research which states that by 2020, customers will manage 85% of their relationship without talking to a human source, your final decision in selecting software will be influenced not by a Search Engine but by people. This article takes a quick look at three influential impacts on software selection decision making which goes beyond the use of search engines so commonly used first in the software selection process in nonprofit organizations.
Therefore, here are the top three social influences of customers’ product decision process and likely will have an impact your software decision making process.
- Opinion Leaders. The thoughts, wants, and needs of consumers can easily be shaped by the reinforcement of a well-respected community leader. In the association world, someone who leads a group you belong too, a consulting firm which continually provides thought leadership at industry events such as ASAE, or a mentor may all be found in this category.
- Family Influences. Initial consumer behavior begins with and is impacted by family interaction. For many consumers, product purchases are decided as a whole, and interpreted through their cultural and social idealisms prior to completing the transaction. Additionally, family lifestyle further influences customer decision making. A young bachelor will decide differently on how to spend money than the head of a household with three small children. With nonprofit software selection, we typically do not have family involved in the decision. However, your family is usually former peers or even those that you have known for many years in your community.
- Cultural Groups. Every customer innately makes decisions based on cultural behaviors and characteristics. Family, friends, schoolmates and colleagues influence a consumer’s attitude about products. By determining what aspirational and disassociate attitudes you may have at your nonprofit, it is easier to understand the basis of your final decision making paradigm.
We encourage our clients to go to your peers and ask them what software system they utilize. And, what type of experience they have had with regards to their particular software provider and system before engaging a vendor. In fact, if you are in the market for an Association Management Software solution, you may find a good resource at “REVIEWMYAMS.COM”. There will you will find reviews and feedback from your peers in an objective format about Association Management Software.
That said, it’s also prudent to know that your situation is always going to be somewhat unique than your peers. Therefore, it’s important to take the time internally to review your requirements and define what makes your organization unique. Despite what others will say, your organization is different in processes and people than your counterparts and this should be one aspect of your final decision.
If you are looking to explore new software solutions, we can help. Until then, keep SmartThoughts in mind.