Best Web Content Management Practices for a Non-Profit Organization

The Best Content Management Software

The Best Web Content Management Have These Things! 

Effective web content management keeps visitors informed of an organization’s latest news on a consistent basis. Relevant, informative content is critical to building and maintaining credibility. The challenge for both large and small non-profits is authoring, posting and sharing content on a regular schedule with a consistent workflow. The right content management system (CMS) will make all the difference for a non-profit organization, and a few key practices will help create a solid web presence in less time.

Web Content Workflow Automation

One of the best features of a good CMS is a set of automation tools that cut out rote, repetitive steps for content authors. Creating a new page, article, blog post or email newsletter should not require excessive time devoted to editing text, inserting HTML tags or copying and pasting links. A number of content management systems now include settings that complete these tasks behind the scenes. These settings can be adjusted based on topics, keywords or other characteristics a content author selects.

Choose a CMS with Social Syndication

Posting links, sending out tweets on Twitter or adding updates to a social media page all add up to extra hours of work for a non-profit’s content authors. Selecting a CMS with social syndication will automatically generate these social media updates as soon as a new page of web content is published. Authors can select which social sites to link to the non-profit’s main site or blog. They can also edit the default settings for the length, wording or even the timing of automated social media syndication for newly published content.

Use Content Archiving and Analytics

A quality CMS for a business or non-profit organization includes full archiving of all content in either draft or published form. Computer hardware and web servers can malfunction or lose connectivity, and lost content can be costly in terms of both time and lost site traffic. Relying on standard search engine analytics often leaves out important data in terms of daily site visits, so a CMS with its own analytics section can enable more detailed insights into published content performance.

Implement Thorough SEO Practices

Researching and implementing the right keywords is one of the most time-consuming parts of content authoring. A CMS with built-in SEO tools will streamline this process and assist with the learning curve for content creators. Keyword suggestion tools and keyword density trackers are two examples of these SEO tools.

For more detailed advice on choosing and implementing web content management practices, non-profit owners are encouraged to contact us by phone or email.