Before You Even Call A Vendor: Know The 3 Buckets of Nonprofit Marketing Tech

Buying the software to power your nonprofit is an intimidating task. Your ability to fund-raise, advocate, and create meaningful change rely on this one big choice.  Not to mention it is usually one of the largest costs for an organization. In this article, we get a fresh perspective from LeadPup on how to classify and steps […]

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More Than “Points”: How To Increase Engagement through Gamification Principles

Gamification software applies the mechanics of gaming–such as reward, leveling, challenge, and community interaction–to contexts like employee performance and member retention. The psychology behind the movement toward gamification in business is simple: the human brain seeks reward. In this article, I muse on the topic of gamification as it applies to donor and member behaviors. More Than Points! […]

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