More Than “Points”: How To Increase Engagement through Gamification Principles

Gamification software applies the mechanics of gaming–such as reward, leveling, challenge, and community interaction–to contexts like employee performance and member retention. The psychology behind the movement toward gamification in business is simple: the human brain seeks reward. In this article, I muse on the topic of gamification as it applies to donor and member behaviors. More Than Points! […]

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Top 10 Basics In Finding Your Best Database Fit

Imagine if your staff, members, and volunteers actually used their CRM system, found it of value, and were able to trust it and embrace it! The staff’s day would be smoother, reports would be more accurate, and members would be happier and more successful. What if you could prove the value of such a database? In this article, I outline the basic […]

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Why Email Deliverability Is Critical For Your Community’s Success

As a non-profit organization you want to build, maintain and encourage everyone’s involvement; staff, clients, supporters and donors. One major avenue that non-profits use to engage those groups, and the individuals within them is email. Getting to that point demands strategy, standards and processes. In this article, let’s discuss how you do that today. Email […]

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