Continuing education (CE) completed by association members used to be limited to the association’s annual conference and adhered to some sort of schedule, usually for the convenience of the instructor, not the participant. That meant your association staff had to carve out time to not only handle the site location but also lining up the space to accommodate the participants. For many professional associations (doctors, lawyers, engineers) continuing education is not an elective activity, rather it’s a requirement to maintain a professional credential or license. Sounds an awful lot like the traditional school, doesn’t it?
The good news is, the internet has made it possible for people to pursue continuing education online.
And, many associations are offering Online Continuing Education which makes for an efficient and effective use of a variety of information technology tools to enable the busy professional to do his or her CE at their own pace, and at a time that fits into his schedule rather than every year at the annual conference. This flexibility alone makes online CE a very attractive alternative to the way it had to be done “back in the day”.
Online continuing education uses everything the Internet has to offer to make things easier and more manageable for the participant:
- Chat boxes
- Online meetings
- Message boards
- Online course content, etc.
With all these tools at hand, online CE has brought school from the campus to the desktop, laptop, tablet or smartphone.
Now, instead of worrying about how to get to the conference or onsite training facility on time, all your member needs to think about is where they can get access to the internet, which is practically anywhere these days.
By providing continuing education opportunities to your members, associations will not only enhance the overall professionalism and credibility of their service offering, they’ll enhance their member relationships as well by fulfilling a much needed value add which will certainly help with non dues revenue growth.
Contact us for information on how we can help you assess, select, implement, and develop technology for your organization’s continuing education initiatives.