· Inability to establish campaign records for unlimited user-defined campaign types. · Inability to add unlimited user-defined fields/forms/folders to each campaign record. · Inability to create and link appointments, tasks, and activities to specific campaigns. · Inability to attach unlimited documents of various document types to each campaign. · Inability to track estimated budgets and actual expenses related to each campaign. · Inability to execute e-mail and fax broadcasts, and direct mailings within each campaign. · Inability to link account responses and opportunities resulting from specific campaigns. · Inability to generate revenue forecasts, and real-time profitability analysis per campaign. Marketing automation can help you... · Segment your data based on user defined criteria to the field level. · Get an integrated view of our customers interest and buying patterns. · Leverage low cost web and email media more efficiently. · Measure the results from marketing campaigns, seminars, and trade shows. · Justify marketing return on investment from your campaigns to opportunities.