It’s imperative to consider this for your conference. The reason your exhibitors pay money to participate is new business. And, if exhibitors do not see a return in their marketing spend; they will not return.
When exhibit space itself costs thousands of dollars, and staffing the exhibit costs even more, your return on investment is critical, and lead retrievals are an excellent way to ensure that you beat that 30% lead success rate. The days of using business cards to track leads truly are behind us, with excellent lead capture systems available for both computers and smart phones.
Here are some reasons why you, as an exhibitor or association conference event organizer, need to make good use of such a system.
- Electronic information is easily captured. A quick scan of your contact’s convention badge bar code and all their information is entered into your computer system. With cloud backup, there’s no chance that data can be lost, unlike business cards which can easily fall out of a folder or off the back of an overcrowded desk.
- Scanned data is easily enhanced. You can choose from a number of standard qualifiers, such as “hot lead,” “send salesperson,” “send literature,” etc., and you can add your own special comments, such as “expressed particular interest in class Y.”
- You can focus on the contact, not on the data. Knowing you have the contact information electronically, you can focus on creating that human connection which is critical to successful follow through of any lead.
enSYNC’s Kiosk EventXpress and Badge Manager program provides that essential bar code for the lead retrieval process. In addition, our Badge Manager can be used for “controlled access” for continuing education tracking as well.
Contact us today with your questions and to learn more about how this program, and others, can enhance the conference experience for all attendees.
If you’ve seen one of those computer screens and keyboards at a grocery store or at the airport saying “Register Here!”, then you’ve seen kiosk software. In this article, we wanted to explore how Kiosk Software may be the light your looking for in reducing time in line at your events.
Kiosk software involves an application for a specific task (in this case, registration), and the security to keep them from using the computer for anything else (checking e-mail, playing Angry Birds, or altering the Control Panel). Odds are that a computer in a kiosk is just running a browser; nothing more special about it, beyond the security provided by the Kiosk Software.
At this point, you may be thinking “Well, thanks, that’s good to know” or “maybe not”.
But I’m not seeing how this is going to help us and my association at my next conference. Then at this point, you’re probably thinking “Oh, wait, you’re going to tell us, aren’t you?”
You got it!
Indeed, if you’ve got a large conference in front of you, Kiosk software is the way to go.
So you’ve sent out your Call for Papers long ago, have had every paper peer-reviewed (with your slick new system), and now it is time to get the conference going so everyone can share the fruits of their laborious research.
Imagine, then, an express lane at conference registration, where those who have no issues and just want to check in can walk up, type in their name and get their badge and conference schedule printed out for them.
Yep, you guessed it, that’s kiosk software at work. What’s more, it doesn’t need to be just for the low-maintenance type of guest. Rather than tie up some of your staff and volunteers to work walk-up registration, wouldn’t it be handy to have a computer kiosk for that?
The prospective attendee need only walk up, click click click, and they are registered and ready to go, while the kiosk computer is ready to handle the next guest. The printed badges from kiosk computers can be fairly advanced as well. Leave behind the days of hand-writing names on “Hello! My Name Is” stickers (as well as the repeated jokes depending on whether the name writer is a fan of “The Princess Bride” or Eminem). With the right kiosk solution, you can include bar codes on the badges, to help with lead retrieval or manage education session tracking.
The best part about kiosk software is that it allows you and your staff and volunteers to focus on other matters, making your conference more efficient, and generally more effective. If this sounds good to you, and would like to know more, please feel free to contact us.