Be Free! Integrated Testing & Continuing Education Management

Online Testing Integrated with Membership Software

We all know that change is inevitable. Not only that, in the fast-paced world we live in, change is happening at the speed of light. Keeping your membership constituency current, and certified, can be a real challenge in an era when it seems that studies, results and process changes are happening all the time.

Integrated Testing and Continuing Education For Software Freedom

How can your organization keep up? Even more important, how can your members stay current and certified with all the latest and greatest of those changes?

The good news is that change is inevitable in the technology world as well, and CEU software, continuing education software , has been transformed over the past few years to meet the needs of associations who need the right tool to help with continuing education needs of their members. It is now possible for any organization to easily create, and regularly update, online exams and surveys to keep up with all the changes in your field.

Here are some of the amazing things that you can easily do with software like the Online Exam and Survey Manager integrated with your Membership Software:

  • Create tests specifically tailored to your organization, or to a particular event or training
  • Limit test takers to those who have attended, or successfully completed, certain events or trainings
  • Allow guest experts to create tests for their events and trainings
  • Utilize various types of questions, including true/false, multiple choice, essay, etc.
  • Quickly clone test questions, or entire tests, to create parallel tests for different topics
  • Link successful test completion with event enrollment validation for those times when you need to make sure that someone is ready to attend a certain module
  • Create and track Continuing Education Units
  • Enable successful test takers to print their own certificates of completion
  • Create surveys to gather information on exams desired by your constituents
  • Manage all this online, fully integrated with the rest of the iMIS software

If you’re ready for some assistance in keeping your constituency up to date with all the changes, contact us to learn more about our organizational exam software.

Until next time, keep SmartThoughts in mind.

Online Continuing Education – A Marriage of CE and IT

 

enSYNC can help!

 

Continuing education (CE) completed by association members used to be limited to the association’s annual conference and adhered to some sort of schedule, usually for the convenience of the instructor, not the participant. That meant your association staff had to carve out time to not only handle the site location but also lining up the space to accommodate  the participants.  For many professional associations (doctors, lawyers, engineers) continuing education is not an elective activity, rather it’s a requirement to maintain a professional credential or license. Sounds an awful lot like the traditional school, doesn’t it?

The good news is, the internet has made it possible for people to pursue continuing education online.

And, many associations are offering Online Continuing Education which makes for an efficient and effective use of a variety of information technology tools to enable the busy professional to do his or her CE at their own pace, and at a time that fits into his schedule rather than every year at the annual conference. This flexibility alone makes online CE a very attractive alternative to the way it had to be done “back in the day”.

Online continuing education uses everything the Internet has to offer to make things easier and more manageable for the participant:

  • Email
  • Apps
  • Chat boxes
  • Online meetings
  • Webinars
  • Message boards
  • Online course content, etc.

With all these tools at hand, online CE has brought school from the campus to the desktop, laptop, tablet or smartphone.

Now, instead of worrying about how to get to the conference or onsite training facility on time, all your member needs to think about is where they can get access to the internet, which is practically anywhere these days.

By providing continuing education opportunities to your members, associations will not only enhance the overall professionalism and credibility of their service offering, they’ll enhance their member relationships as well by fulfilling a much needed value add which will certainly help with non dues revenue growth.

Contact us for information on how we can help you assess, select, implement, and develop technology for your organization’s continuing education initiatives.

Electrifying the Lead Retrieval Process

Events

It’s happened to all of us. We have attended a large conference and had some great conversations, made some great contacts, come back with our pockets stuffed full of business cards—and then, when we return to the office and business as usual, the energy from those conversations fades, the business cards end up in the back of a drawer, and somehow we don’t manage to follow through on those contacts we made. Unfortunately, when we do this, we are not alone. It is estimated that 70% of leads are not followed through. That is an unacceptably high number, given the cost of exhibiting at a conference, which is why you need to utilize an electronic Lead Retrieval process which is tied to your customer relationship management system.

It’s imperative to consider this for your conference. The reason your exhibitors pay money to participate is new business. And, if exhibitors do not see a return in their marketing spend; they will not return.

When exhibit space itself costs thousands of dollars, and staffing the exhibit costs even more, your return on investment is critical, and lead retrievals are an excellent way to ensure that you beat that 30% lead success rate. The days of using business cards to track leads truly are behind us, with excellent lead capture systems available for both computers and smart phones.

Here are some reasons why you, as an exhibitor or association conference event organizer, need to make good use of such a system.

  • Electronic information is easily captured. A quick scan of your contact’s convention badge bar code and all their information is entered into your computer system. With cloud backup, there’s no chance that data can be lost, unlike business cards which can easily fall out of a folder or off the back of an overcrowded desk.
  • Scanned data is easily enhanced. You can choose from a number of standard qualifiers, such as “hot lead,” “send salesperson,” “send literature,” etc., and you can add your own special comments, such as “expressed particular interest in class Y.”
  • You can focus on the contact, not on the data. Knowing you have the contact information electronically, you can focus on creating that human connection which is critical to successful follow through of any lead.

enSYNC’s Kiosk EventXpress and Badge Manager program provides that essential bar code for the lead retrieval process. In addition, our Badge Manager can be used for “controlled access” for continuing education tracking as well.

Contact us today with your questions and to learn more about how this program, and others, can enhance the conference experience for all attendees.