Legislative Data Assignment: A Revolution for iMIS Software Users

Grass RootsIn the world of advocacy and government, legislature data is the life line to success or failure.

Everyone needs it and everyone wants it. To be sure, conducting a grassroots campaign is difficult logistically, financially and is a time-consuming proposition. Having the right tools in place is essential to mounting a successful campaign and who to call on to get your voice heard is paramount.

Do you have the IMIS, Engagement Management Software? Is Grass Roots Government Advocacy apart of your nonprofit missions?

There are a lot of very good disparate Cloud based Government Relations Software’s in place, but if you answered “Yes”, then Legislative Data Assignment by iMIS is a solution worth reviewing. With LDA & your iMIS software you are clearly able to enhance your ability to communicate with your constituents and keep track of your target state or federal legislator.

Legislative Data Assignment or LDA is designed to import legislative data from well-known legislative data providers. LDA compiles legislator records and allows you to disseminate information to your constituents on a personalized level. Why do we consider LDA to be a game changer? We are confident that LDA can help your organization for the following reasons:

  • LDA allows your organization to streamline its constituent outreach.
  • LDA allows your organization to import your constituent profiles and legislator profiles in order to merge the information into one holistic and cohesive data set.
  • LDA allows you to send granular information such as committee assignment changes to your most dedicated activists.
  • LDA allows your organization to store records about your target legislator such as bills written, bills supported or bills voted in support of or in opposition to.
  • LDA allows your organization to use the inherent and powerful tools of your iMIS system for communication and segmentation capabilities.

In summary, LDA gives your organization a global view of the legislative landscape for any given district. It enables your organization to micro target individual legislators in the US Senate or US House of Representatives while still using your current AMS communication and segmentation tools. LDA also allows you to compile data on state senators and state house representatives. LDA can truly be a revolutionary tool in your advocacy arsenal.

Having actionable intelligence can be the difference between a successful campaign and failure. Choose LDA today. Please contact us with any question you may have regarding this software.

If interested, you may take a review now by clicking the YouTube Pic below:

LDA Video on YouTube

 

 

 

A Business Intelligence Strategy Helps Associations Succeed

 Isn't it time you found Business Intelligence software is needed to succeed?
As a Nonprofit Executive, your intelligence has to shine through the data you store in your donor, member, and/or events database. In this article, we wanted to explore the important aspects of business intelligence and how it can be viewed in nonprofits today.

 How often do you ask “What if” & scramble to find the answers? 

For forward thinking organization, when an association wants to know more about its critical operation, “THE WHAT IF”,  it will utilize various report writers to mine the data they have.  In most cases, a lot of massaging and even praying is involved, right? Often times (hopefully not today in your nonprofit) business intelligence information is delivered by spreadsheets, charts, graphs and more. Thankfully, today there are key  interactive features of business intelligence found today in most Association Management platforms designed for use in various ways including mobile devices.  According to an article  in CIO magazine, “BI should be sponsored by an executive who has bottom-line responsibility; has a broad picture of the enterprise objectives, strategy and goals; and knows how to translate the company mission into key performance indicators that will support that mission.” Generally speaking, the business intelligence software found in donor databases and membership systems will provide a basic understanding of your information assets and more possessed by the nonprofit. But, do you have confidence in the data? Do you know how to utilize the data to make sense of it? Does your organization have time to actually collate and make sense of it? Here are several considerations to chew on when thinking about business intelligence and utilization of it:

Goals Are Important here too!

 

A company needs to set goals and understand what they want from their database. After analyzing current operations a business intelligence plan with specific goals can be designed. Here is a funny depiction of the challenges today:

Are you lost and trying to find answers in your database? We can help connect you with solutions.
 

Data Agreement 

Continuous study and intelligent understanding of your organizational data empowers your entire management team. When a company is pursuing BI it needs to have all elements of the business in agreement of what it means to them. If the member department and finance department have two different understandings of what is defined as net gain, their numbers for the same item won’t match. This can be handled by a uniform set of definitions utilized by all sections of the business.

Member and Engagement Data Storage

Many companies start out today with a database which is cost-effective but can’t grow and change with the company. In essence, they move into an “Apartment” solution and grow into a new “Home”. A company needs to determine if they have a storage problem, a software report writer problem, or some other issue keeping them from obtaining the information they require to run their business better.  Suffice it to say, a data warehouse is challenging to design but many nonprofits today have a member or donor database. And, a database with a report writer, theoretically, is all an organization needs to start acting on the intelligence you have curated over the years.

Time and Expertise

As stated by Bear Analytics, a provider of data intelligence services, “Data is your organizational DNA”.  Your organization must get the most out of it’s data. For a nonprofit, this could include such things as revenue forecasting, member forecasting, attendee forecasting, & engagement knowledge and more.  But, like most nonprofits resources are limited in two critical areas: staffing and time. Because of this limitation, collecting, organizing and analyzing information often does not get adequate attention. Time, Expertise, and focus is paramount to find success in business intelligence.  If you are having a difficult time getting the data you need to make pin pointed decisions from your database system, perhaps it’s time to review a better way.

Contact us today and learn more about the solutions available and partners you need to succeed with your data today. Until then, keep SmartThoughts in mind.

 

 

We do not sell software, we listen, and solve problems!

Should an Organization Focus on Email Marketing Or Social Media?

Good Question? Social Media or Email Marketing Automation is a tough choice? Or, is it?

Social Media is more than just a buzzword. Certainly, personal users in the Social Media world have noticed the influx of businesses and organizations who have created a business account to interact with their customers. Businesses use Google+, Facebook, Pinterest, Twitter, and perhaps Instagram but compared to email marketing which platform is more effective?

Social Media has been used to create a community with customers, advertise promotions, and even promote giveaways. However, according to Andrew Paul from Email Answers, purchases made because of email marketing is now ranked at “7%.” Furthermore, goods and services acquired through email marketing has increased by fourfold. Compared to email marketing social channels trail considerably behind.

How to Benefit From These Statistics?

Have a Strategy for Mobile Email Marketing – Keep in mind that your email marketing needs to be formatted for cellular phones. About half of all customers check email on their “smartphone.” These facts are important because “65%” of those who use smartphones will opt out of your emails if there are “rendering issues or [your email] doesn’t look right on their mobile device.” It is imperative to ensure that all email messages sent to consumers will render correctly on all smartphones.

Continue to Do What Works –  Many companies want to be the “first” to try the latest and greatest “social website or new marketing strategy.” However, this can become problematic when you lose sight of established marketing practices like having:

  • Your website appear on the first or second page of search results
  • A well written blog that is updated frequently
  • A well proven email marketing plan

Is Using Social Media Effective At All? Let’s consider Coca-Cola’s Facebook account. Currently, Coke has over 50 million fans on Facebook, but how many of these followers receive one of their many status updates?  

How about 5%? If Coca-Cola wants to attempt to reach the other 95% of their Facebook fans, they will have to pay Facebook to do so…  This isn’t 2008 and the perceived ‘Like’ value isn’t what you think it is.  Likes are worthless, well almost worthless.

So, with that in mind should social media be thrown to the wayside at your small association? Of course not; just keep in mind there are more effective ways to market to your customers, and put your focus on those strategies first. Also, if you need assistance with finding the right private cloud or looking to explore an email marketing solution, please contact us.